About us

Sugar's retail location is permanently closed.

Our website is open and shipping directly from our distributors.

Sugar is a lesbian owned, multi-gender operated, for profit, mission driven sex toy store. We live and breathe to help you celebrate your sexuality with shameless joy, passion and fun!

In March of 2007, Sugar opened it’s doors in Baltimore. With the support of our incredible customers and our utterly amazing staff, we've been spreading the sex positive message ever since. In September of 2022, due to declining in store sales and an inability to continue to meet our rent obligations, our retail location was closed. We are continuing to operate the website in order to allow our customers to use gift certificates and help us meet our financial obligations.

Mission
Sugar is a lesbian owned, multi-gender operated, for profit, mission driven sex toy store. By providing education and toys in a shame free, sex positive, fun environment we help people of all genders and orientations experience their own unique sexuality with shameless joy and passion.


Vision
A world in which healthy sexuality is respected and celebrated in all of its diversity.


Values
Sugar believes that sex between consenting adults is sacred, powerful and fun and should be celebrated and honored. By providing quality education and toys in a sex positive, fun atmosphere, we will help foster healthy sexuality. In order to provide our customers with impeccable customer service we strive to create a work environment that is healthy and supportive of each and every member of the Sugar team. Sugar also works to exist in the environment in a way that is sustainable and responsible.